Cross tabulation is the beginning of the exploration of the survey data allowing us to put together the story the information is revealing.

Regression analysis helps us pinpoint factors that drive consumer interest in an idea or the delivery of a service. It also provides us with the ability to conduct Derived Importance analyses which can define critical "turning points" in a consumer's interest in a brand, service or concept.

Conjoint Analysis is one of the most powerful tools that I have seen. We can define the important elements of an idea/brand/service and pinpoint the most effective options in building a new product or service.

Correspondence Analysis is a wonderful aid in understanding the dynamics of Branding - what makes one brand click and another fall flat on its share of market.

Multiple Discriminate Analysis, Homogeneity Analysis, Multi-Dimensional Scaling are all useful tools in fleshing out and simplifying the complexity of consumer motivation and behavior.