Online surveys are a powerful tool for capturing quality information in a cost effective and timely manner. I have been doing this for the last 10 years and am currently using a fabulous online tool that gives me enormous flexibility to capture our data.
What I really like about using the online survey tool is that the entire team can be involved in the process from questionnaire development to seeing the data come in.
I use an online sample source that is
• Reliable - high internal consistency in the data
• Very responsive - 80% of the data is collected within 48 hours!