Focus Groups

Expert, insightful and creative probing to get at the core of consumer motivation

  • making effective connections with the respondents
  • while keeping a strong focus on the objectives of the project

Creative use of novel quantitative tools to augment the learning, including

  • conjoint measurement
  • correspondence analysis and
  • homogeneity analysis

Integration of dynamic group process tools such as

  • dynamic mapping
  • role playing
  • benefit/barrier chains and
  • projective techniques