Expert, insightful and creative probing to get at the core of consumer motivation

• making effective connections with the respondents
• while keeping a strong focus on the objectives of the project

Creative use of novel quantitative tools to augment the learning, including

• conjoint measurement
• correspondence analysis and
• homogeneity analysis

Integration of dynamic group process tools such as

• dynamic mapping
• role playing
• benefit/barrier chains and
• projective techniques